Essay 4 - New trends are mostly a good thing. Do you agree? Support your opinion.

        Long gone are the days when social media was just for socializing. In our digital-first world, everyone felt like having a social media account is vital as they do not want to be left behind and keep up-to-date with what is popular these days. In this case, social media like Instagram, TikTok, Facebook and Twitter have always been the main choice for mostly youngsters and business owners. They use them to connect with new people and find new interests. Plus, it is a good medium for business purposes as social media has most of the world population’s attention nowadays. With that being said, the world of social media keeps moving rapidly. In order for brands to use digital platforms productively, they must stay keeping up on the latest social media trends. Personally speaking, I think social media itself has its own disadvantages but i believe it has way more on the good side. That is why I agree with the statement that new trends in social media are mostly a good thing. New trends in social media could help business brands in marketing and engage people to get creative. 


First of all, the new trends in social media could help business owners in marketing purposes. This is because digital platforms like Instagram have always been updating their features such as stories, which is a video that will disappear within 24 hours, stickers, direct messages and many more. Stickers like location, mentions, and hashtags have been popular ways to increase one’s stories reach for a while now. Hashtags categorize posts so it would be easier if people search for a certain topic. They will find the business posts among them. For example, Sheffield fashion brand hashtagging their pictures with #sheffield and #fashion so the people who are searching for that topic would find their pictures and content there. As a result, business owners would gain more attention from the people and customers that eventually would make their brand become well-known. 


Not only that, new trends such as Augmented Reality(AR) story filters have been around on Instagram for quite awhile and it has been useful for brands and companies to promote themselves. Many influencers and content creators have created their own AR filters to promote themselves to stay popular and relevant among other people. Not to mention that with over 500 millions people using Instagram stories everyday, it is also crucial for one’s brand to stand out. In order to accomplish this, companies can create their own AR filters and upload them not only to their own profile, but also the broader filter library. This would allow billions of users to use their filter on their own content, with their brand’s name on it. It is not only a great way to produce outstanding content, but it is also functional in order to engage more users and customers to get to know one’s brand. As we can see, new trends in social media contribute more good with trends like hashtagging and creating AR filters for one’s brand certainly would help business owners in their marketing purposes. 


Another reason why I think new trends in social media are mostly a good thing is because it engages people to get creative. We are all aware of the existence of TikTok which is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds. Apparently, the idea of taking a video of oneself and posting it to social media platforms has captured most people's interest. By smartly utilizing the editing, music, and filter features, TikTok users are creating videos that are getting millions of views, and they themselves have millions of followers. This is because most of the video taken is unique and funny that  it is able to influence other people to do the same. This has resulted in many recreations made out of the users creativity. Not only that, it could bring out the talent that is hidden in oneself. For example, by watching people singing in TikTok would challenge one to try and sing like in the video. Eventually, they will get to know their talent that they do not even realize they had. This could inspire people in honing their skills and talent and pursuing their dreams. In short, new trends in social media could expose people to challenge themselves to get creative. 


To sum up, new trends in social media nowadays could help businesses grow in terms of marketing and promoting their brand and company. They could use the help of  hashtagging and the added features such as Instagram stories and its filters and direct messages. With AR filters that are available for brands to create, it will surely going to attract the users attention. Along with that, it also could stimulate its users to get more challenging and creative at the same time. Obviously, the benefits of these new trends in social media would boost up if people use it wisely at the right time with the right purpose. If the opposite happens, the users and most people would likely suffer from its disadvantages like tight competition to be popular and depression from getting cyber bullied. So, we must use social media rationally as well as the new trends that come with it.

- I do make a lot of references in order to complete this essay. But unfortunately I could not list down where the references come from as I already forgot. As for this essay, my teacher give it an A which is 46/50

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